Profesora de Marketing en la Universidad Panamericana en Guadalajara, cuento con experiencia gerencial en empresas de consumo a nivel internacional.

Currículum Vitae de Julieta

WORK EXPERIENCE
UNIVERSIDAD PANAMERICANA
Marketing Professor
(December 2016 – Date)

STRATEGIC MARKETING CONSULTING
General Manager
(June 2016 – Date)

EGYMAR INTERNATIONAL
Marketing and Sales Manager
(January 2016 – October 2017)

Responsible for leading the development of the business in the region (Latin and Norh America), managing and increasing the customers data base, as well as the implementation of all marketing programs and strategic sales activities in order to meet company’s objectives.

FERRERO MÉXICO

Sr. Brand Manager
(November 2014 – December 2015)

In charge of brand profitable growth driven by strong strategic pillars, with a full integrated marketing plan increasing brand equity and company's volume goals.

High involvement in digital media and new products development.

Innovation Brand Manager.
(July 2013 – October 2014)

Development and execution of market tests for every brand in the company, in order to detect and quantify business opportunities and confirm the right business model that will achieve the projected sales.






Coordination of innovation processes and new product launches according to brand strategy:
- New products development.
- Advertising and promotion planning and execution.
- Sales tracking and performance analysis for each innovation launched.
- Market/Consumer research and competition analysis.
- Financial and margin projections.
- Sales extrapolations according to test results.
- Coordination of multinational and multifunctional teams to achieve brand's objectives.

HERSHEY MÉXICO

Brand Executive
(July 2010 – June 2013)

Management and coordination of brand projects in and off marketing plan:
- Project Management.
- Brand & sales KPIs definition and tracking.
- Innovation projects development.
- Budget Management
- P&L Analysis.
- Sales Forecasts
- Price buildings.
- Market and competition analysis.
- Implementation of promotional support plans and listing process with every costumer.
- New products and launch strategies presentations to sales teams and customers.
- Digital and BTL projects.
- Participation in the creative brief, advertising and communication projects.
- Development of marketing annual plan.
- Analysis of product and category drivers and barriers with action plans development.
- Planning and execution of consumer insights studies for the category.

Market Research/Consumer insights Executive
(May 2009– June 2010)
- Coordination of market research, qualitative and quantitative: Proposal of studies, analysis of questionnaire, field review, results analysis and findings.
- Implementation of segmentation studies for every category.
- Running workshops and methodologies according to project objective.
- Control and management of databases leading to decision making.


EDUCATION
- University: Degree in Marketing - ITESM Campus Guadalajara (2005-2009)

LANGUAGES
- Spanish: Native - French: Intermediate
- English: Fluent - Italian: Intermediate
WORK EXPERIENCE
UNIVERSIDAD PANAMERICANA
Marketing Professor
(December 2016 – Date)

STRATEGIC MARKETING CONSULTING
General Manager
(June 2016 – Date)

EGYMAR INTERNATIONAL
Marketing and Sales Manager
(January 2016 – October 2017)

Responsible for leading the development of the business in the region (Latin and Norh America), managing and increasing the customers data base, as well as the implementation of all marketing programs and strategic sales activities in order to meet company’s objectives.

FERRERO MÉXICO

Sr. Brand Manager
(November 2014 – December 2015)

In charge of brand profitable growth driven by strong strategic pillars, with a full integrated marketing plan increasing brand equity and company's volume goals.

High involvement in digital media and new products development.

Innovation Brand Manager.
(July 2013 – October 2014)

Development and execution of market tests for every brand in the company, in order to detect and quantify business opportunities and confirm the right business model that will achieve the projected sales.






Coordination of innovation processes and new product launches according to brand strategy:
- New products development.
- Advertising and promotion planning and execution.
- Sales tracking and performance analysis for each innovation launched.
- Market/Consumer research and competition analysis.
- Financial and margin projections.
- Sales extrapolations according to test results.
- Coordination of multinational and multifunctional teams to achieve brand's objectives.

HERSHEY MÉXICO

Brand Executive
(July 2010 – June 2013)

Management and coordination of brand projects in and off marketing plan:
- Project Management.
- Brand & sales KPIs definition and tracking.
- Innovation projects development.
- Budget Management
- P&L Analysis.
- Sales Forecasts
- Price buildings.
- Market and competition analysis.
- Implementation of promotional support plans and listing process with every costumer.
- New products and launch strategies presentations to sales teams and customers.
- Digital and BTL projects.
- Participation in the creative brief, advertising and communication projects.
- Development of marketing annual plan.
- Analysis of product and category drivers and barriers with action plans development.
- Planning and execution of consumer insights studies for the category.

Market Research/Consumer insights Executive
(May 2009– June 2010)
- Coordination of market research, qualitative and quantitative: Proposal of studies, analysis of questionnaire, field review, results analysis and findings.
- Implementation of segmentation studies for every category.
- Running workshops and methodologies according to project objective.
- Control and management of databases leading to decision making.


EDUCATION
- University: Degree in Marketing - ITESM Campus Guadalajara (2005-2009)

LANGUAGES
- Spanish: Native - French: Intermediate
- English: Fluent - Italian: Intermediate